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how do you watch something from a different angle?

if you're new here, here's the thing: i have a conspiracy theory about social media and movies. i think social videos are portrait orientation to distract us from practicing landscape. do you think we'll go to the movies for a full-length feature film in 9:16 vertical aspect ratio in our lifetime??

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maybe. at that point, we're watching movies on the ceiling, movies with split screens, and movies that require downloading an app for interactive mobile-friendly accompaniments.

your challenge this summer: watch film from different angles.

 

the game is the same as the last two summers: when you feel like watching a movie, draw a playing card. find the corresponding category below. think about it, write about it, talk about it. that's it. you win!*

*this summer's suggested discussion questions:

  • what is it that you're hoping you'll win?

  • how would life be different if you lived it upside down?

  • where will your new favorite movie be screened in 2036?

  • why do you still remember that one video from 2021?

  • what has even happened, actually? how are you sure it wasn't a dream?​

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have you seen these stickers around town? i'm all for alternative marketing, but i swear these are multiplying on their own. if ever i reach the end of the stack, i might say goodbye to "aa".

year 3 summer movies?

26 summer movies?

29 summer movies?

96 summer movies?

A96 summer movies?

aaaaaaaaaaaaaaaaaaaaaaaa summer movies?

questioning labels is okay. necessary, even.

rebrand?

integrated marketing tactics

  • a poster for a movie premiere that doesn't exist

  • instagram IRL x digital bulletin board

  • the annual email

  • stickers

  • word of mouth

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performance party

it doesn't exist, but it could.

  • LinkedIn
  • Instagram
  • Pinterest
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