
how do you watch something from a different angle?
if you're new here, here's the thing: i have a conspiracy theory about social media and movies. i think social videos are portrait orientation to distract us from practicing landscape. do you think we'll go to the movies for a full-length feature film in 9:16 vertical aspect ratio in our lifetime??
maybe. at that point, we're watching movies on the ceiling, movies with split screens, and movies that require downloading an app for interactive mobile-friendly accompaniments.
your challenge this summer: watch film from different angles.
the game is the same as the last two summers: when you feel like watching a movie, draw a playing card. find the corresponding category below. think about it, write about it, talk about it. that's it. you win!*
*this summer's suggested discussion questions:
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what is it that you're hoping you'll win?
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how would life be different if you lived it upside down?
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where will your new favorite movie be screened in 2036?
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why do you still remember that one video from 2021?
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what has even happened, actually? how are you sure it wasn't a dream?
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have you seen these stickers around town? i'm all for alternative marketing, but i swear these are multiplying on their own. if ever i reach the end of the stack, i might say goodbye to "aa".
year 3 summer movies?
26 summer movies?
29 summer movies?
96 summer movies?
A96 summer movies?
aaaaaaaaaaaaaaaaaaaaaaaa summer movies?
questioning labels is okay. necessary, even.
rebrand?
integrated marketing tactics
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a poster for a movie premiere that doesn't exist
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instagram IRL x digital bulletin board
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the annual email
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stickers
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word of mouth


